Wednesday, 25 July 2007

Miller Homes to launch exclusive new development in Irlam

More Estate Agent spin in one of those 'news' articles which are actually advertisments. Not sure what you would call that, 'infotisments' perhaps. I guess what is interesting here is how private property sellers market the idea of place and identity. In this case words are used which wouldn't normally be associated with Irlam e.g. exclusive, hotspot, and claims on accessibility. Then again the article claims:

“In the last year, when prices have increased by an average of just 8.6% nationally, they have increased by a staggering 39% in this area. Over the last 5 years, they have more than doubled, increasing by 144% when the national figure was 59%. This very local market has shown exceptionally strong, sustained price increases"

A raft of new housing developments are under construction in Irlam and Cadishead, offering new homes at 'entry level' prices. It seems that the area is becoming an overspill for families who can't afford to live in nearby areas such as Altrincham. What this means for the social composition of the town remains unclear, although I have vision of a place dominated by air hostesses.

What's a very local market?

Source: Manchester Property News | Miller Homes to launch exclusive new development in Irlam

No comments:

Subscribe via email

Enter your email address:

Delivered by FeedBurner

Subscribe Now: Feed Icon